Hex - Strategy Meets Sorcery

Strategy Meets Sorcery

IMPACT AREA

Board Game Design

Client

Professor Ellen Schofield

SERVICES

School Work

Branding

Research

Design

Year

2026

Hex board game in front of a lavender background
OVERVIEW

Hex - Strategy Meets Sorcery is a board game designed for the class Creative Ideation & Imagery that was a semester-long group project. Designed in collaboration with Elyse Branger, Ryan Musser, and Mallory Sylvester, Hex is a strategy game that is simple, replayable, and immersive. The design was manufactured through

Hex - Strategy Meets Sorcery is a board game designed for the class Creative Ideation & Imagery that was a semester-long group project. Designed in collaboration with Elyse Branger, Ryan Musser, and Mallory Sylvester, Hex is a strategy game that is simple, replayable, and immersive. The design was manufactured through

Sophia Bennett

Brand Strategist

CHALLENGE

Our goal as a group was to design a party game that is easy to understand, is accessible, and replayable while appealing to a variety of people. It should take 20-30 minutes to play with 3-6 people.

WHAT WE DID

We created a brand system that combines classic typography, warm colors, and subtle textures inspired by traditional coffee culture. The result is a visual identity that feels handcrafted, authentic, and adaptable across packaging, digital platforms, and marketing materials.

OVERVIEW

Hex - Strategy Meets Sorcery is a board game designed for the class Creative Ideation & Imagery that was a semester-long group project. Designed in collaboration with Elyse Branger, Ryan Musser, and Mallory Sylvester, Hex is a strategy game that is simple, replayable, and immersive. The design was manufactured through

Sophia Bennett

Brand Strategist

CHALLENGE

Our goal as a group was to design a party game that is easy to understand, is accessible, and replayable while appealing to a variety of people. It should take 20-30 minutes to play with 3-6 people.

WHAT WE DID

We created a brand system that combines classic typography, warm colors, and subtle textures inspired by traditional coffee culture. The result is a visual identity that feels handcrafted, authentic, and adaptable across packaging, digital platforms, and marketing materials.

OVERVIEW

Hex - Strategy Meets Sorcery is a board game designed for the class Creative Ideation & Imagery that was a semester-long group project. Designed in collaboration with Elyse Branger, Ryan Musser, and Mallory Sylvester, Hex is a strategy game that is simple, replayable, and immersive. The design was manufactured through

CHALLENGE

Our goal as a group was to design a party game that is easy to understand, is accessible, and replayable while appealing to a variety of people. It should take 20-30 minutes to play with 3-6 people.

WHAT WE DID

We created a brand system that combines classic typography, warm colors, and subtle textures inspired by traditional coffee culture. The result is a visual identity that feels handcrafted, authentic, and adaptable across packaging, digital platforms, and marketing materials.

POST PROJECT REFLECTION
BRAND DISCOVERY WORKSHOP

  • Logo and symbol design

  • Vintage typography selection

  • Brand color palette

  • Packaging concepts

  • Brand guidelines

  • Marketing assets

  • Print collateral design

Throughout the project we explored visual references from historic coffee packaging, traditional roaster labels, and vintage café signage. These references informed the design direction while keeping the brand visually modern.

The final system provides a flexible brand toolkit that allows the company to scale across packaging lines, cafés, and digital marketing while maintaining a cohesive identity.

WE WERE HAPPY TO SOLVE

We explored historical references from vintage coffee packaging, classic café signage, and traditional print labels used by early roasters. These influences helped shape the typographic direction and visual tone of the brand while ensuring the final identity still felt contemporary.

Texture and materiality also played a role in the brand language. Subtle grain patterns, warm tones, and handcrafted elements were introduced to evoke the tactile feeling associated with coffee culture. These details help create a brand experience that feels personal and inviting.

The resulting brand system gives the company a distinctive presence across packaging, cafés, and digital platforms. It communicates both heritage and quality while remaining flexible enough to support future product lines and collaborations.

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