Spotify Wrapped Redesign
Re-Wrapping Spotify's Data Visualization.
IMPACT AREA
Data Visualization
Client
Professor Claudia Dubé
SERVICES
Design
Branding
UX/UI
School Work
Year
2024



POST PROJECT REFLECTION
SAAS DASHBOARD UX
Data visualization systems
Interactive charts and graphs
Modular UI components
Product analytics flows
Dashboard customization tools
UX architecture
Prototyping
The interface design was inspired by the precision of classic measurement instruments. Visual elements emphasize clarity, balance, and structured layouts.
We also created a scalable component system that allows product teams to introduce new analytics modules without disrupting the existing interface.
WE WERE HAPPY TO SOLVE
Our design strategy focused on creating a clear hierarchy for information. Instead of presenting all metrics equally, the interface prioritizes the most important insights and gradually reveals additional data when needed. This layered approach helps users interpret analytics quickly.
We also explored visual inspiration from classic measurement instruments and control panels. These references influenced the layout structure and graphical elements used in charts and data modules, reinforcing the idea of precision and reliability.
The resulting dashboard experience allows teams to track performance, monitor trends, and act on insights with confidence. By organizing complex data into a logical and visually balanced system, the platform supports better decision-making across the organization.



